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Reel Action Lures : Built to get smashed.

We make lures that hook hard, run true & cop a beating. Whether you're chasing barra or jacks or pelagics on the move, Reel Action Lures are made for fishos who send it.

Aussie designed. Field tested. Fish approved.

No Fluff. Just Gear That Works.

Just Restocked : the 115mm/35g Vibe Box

Big profiles. Fast sinks. Violent hits. These lures don't much around. Now in 4 epic combos. Grab your go to set before they sell out.

Shop The Box

⚡ VOLT RUNNER HAS LANDED

Big flash. Big hits. No mercy.

115mm & 95mm of strike-ready chaos in 45g & 26g.

🔥 Made to run hot and get smashed.

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Singles/5 packs/10 packs/Combos

Volt Runner – 115mm & 95mm (45g & 26g)

$47.00 AUD
$47.00 AUD
Sale Sold out
Taxes included. Shipping calculated at checkout.
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The Trout Range

💥Why you’ll love it:• Built for reefies, trevally, mackerel, and pelagic bullies but most of all, Trout Love Them!!
• Forked tail + tight shimmy = irresistible reaction bites
• Cast it long, vibe it fast, or let it flutter mid-water ~ it just gets eaten
• Tough as nails and made for Bluewater punishment

Click it before your mate does

The Stripey Range

💥Why it smashes:• That Stripey profile? Deadly on reef species, trevally, coral trout & mackies
• Wild colour flash for clear water bite triggers
• Works deep, works fast, works around bait schools
• Hardcore hardware for real fish fights

Click it. Order It. Cast it. Hold on.

The Whitebait Range

💥 Why it smashes:

• Ultra-natural baitfish profile — deadly in clean water and pressured systems

• Perfect for reefies, trevs, trout, and pelagic speedsters

• Twin tail flares just like panicked whitebait

• Subtle colour, serious aggression — it’s the ninja of your tackle box

Grab the Match-the-Hatch

⭐⭐⭐⭐⭐ 5 Star Reviews | 5000+ Happy Customers.

  • ⭐⭐⭐⭐⭐ Michelle T.

    Awesome product. We have been catching some quality fish since purchasing these. My husband got angry for buying too much fishing gear online but after using these I am now allowed to buy as many reel action vibes as I want.

    Grab the vibes that actually work!! 

  • ⭐⭐⭐⭐⭐ Michael H..

    5 star, cannot fault these vibes in any way. If I could learn how to cast them in the water and not the trees, I wouldn't need to keep buying them. Great product at a competitive price. The bonus box with the ten pack is a handy addition

    Grab the pack Mick Got Here 

  • ⭐⭐⭐⭐⭐ David B.

    Who says they catch one fish at a time!! 

    Took a box of these to one of my favourite fishing spots. In just over 2 hours we boated 16 quality coral trout with the grey suits taking 5 of the bigger models. The trout were that keen on the that we caught 2 at a time!!! Great work Reel Action Lures

    Grab the last of the JT boxes here! 
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GET YOUR FISH ON WITH US & BROWSE OUR RANGE