Reel Action Lures ~ Aussie Designed, Fish Tested 🎣

Vibes & Jigs built for real Aussie fishing — freshwater & saltwater.

Shop Lures
Why Our Lures Work
Fresh Hit Box 2.0 pack of mixed colour vibe lures including Stripey, Trout, Whitebait and Volt Runner, rigged with HD trebles.

Start Here

Reef Starter Pack

Perfect if you’re tying one on for the first time

View

Assorted 115mm and 95mm Tough Vibe fishing lures with strong trebles and split rings for reef, barra, and jack fishing – Reel Action Lures

Most Popular

The JT Box 2.0

The most popular reef pack for a reason

View

Full set of Reel Action OTT Pack 2.0 fishing lures, Trout, Stripey, and Volt Runner colours.

Weekly Limited

The OTT Pack 2.0

Built for pressure points, drains and reef edges

View

Confidence Colour

Whitebait

Natural bait profile that just gets eaten

View

Reaction Bite

Volt Runner

High flash when you need a reaction

View

Fresh Hit Box 2.0 pack of mixed colour vibe lures including Stripey, Trout, Whitebait and Volt Runner, rigged with HD trebles.

Start Here

Reef Starter Pack

Perfect if you’re tying one on for the first time

View

Assorted 115mm and 95mm Tough Vibe fishing lures with strong trebles and split rings for reef, barra, and jack fishing – Reel Action Lures

Most Popular

The JT Box 2.0

The most popular reef pack for a reason

View

Full set of Reel Action OTT Pack 2.0 fishing lures, Trout, Stripey, and Volt Runner colours.

Weekly Limited

The OTT Pack 2.0

Built for pressure points, drains and reef edges

View

Confidence Colour

Whitebait

Natural bait profile that just gets eaten

View

Reaction Bite

Volt Runner

High flash when you need a reaction

View

  • 💥 Built to get smashed & keep running true

  • 🇦🇺 Aussie designed. Field tested. Fish approved.

  • 🎣 No fluff. Just gear that works.

🔮 Purple Sparkle Fart

Designed for dirty water and low-light sessions.

When visibility drops, fish rely more on vibration and flash.
The Purple Sparkle Fart throws subtle flash while maintaining a strong vibration profile through the water column.

Ideal for:
Wind-chopped water| Overcast mornings | Post-rain runoff | Stained estuary systems

115mm | 35g | Balanced sink rate

True tracking under pressure

Shop Here

  • 🇦🇺 Free Standard Shipping Over $130 • Express upgrades available

    🚚 Packaged and posted from Rockhampton, QLD

  • Australian Owned. Rockhampton Based. Field Tested.

    Reel Action Lures began because we wanted lures that actually fish. Every design comes from real testing, real water, real anglers.